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Daon
Elevating Trust by Redefining Digital Resilience against Deepfakes
Businesses today encounter a pressing challenge of assuring the security and authentication of user identities, especially with the emergence of deepfakes. The optimal resolution manifests in the adoption of a dynamic, multi-tiered, machine learning (ML) driven approach to authentication. This strategic paradigm, extending beyond mitigating fraud losses, concurrently augments revenue by ensuring a smooth customer experience, fostering retention and satisfaction.
In enabling the confident achievement of these aims, Daon, through its AI/ML-powered platforms, IdentityX® and TrustX®, plays a pivotal role. These platforms are embraced by leading companies from various industries like financial services, telco, and the public sector, to authenticate and manage identity throughout the customer lifecycle. They function as proven, global, and scalable identity-proofing solutions that have been used to secure over 1 billion identities and manage over 250 million daily authentications.
Daon has a rich history and expertise in the field of biometric authentication and digital onboarding. For over two decades, it has set the gold standard in next-gen identity proofing, and multi-factor authentication. Since its inception in 2000, the firm’s engineers and scientists have pioneered and patented more biometric algorithms and identity assurance technologies than any other, solidifying its remarkable expertise in the field.
Daon provides the exclusive solution for maintaining identity continuity across the entirety of the customer journey. This encompasses identity verification and authentication across various platforms such as mobile, web, contact center, and physical locations—all within a unified customer record
The IdentityX platform, now in its 5th generation, epitomizes Daon’s commitment to offering a comprehensive identity management experience. Facilitating instant digital trust through seamless identity journeys tailored to customer needs, IdentityX augments existing infrastructure, enhances security and fraud protection, and ensures full compliance with regulations. The platform stands out with its cross-channel onboarding and integration of 3rd party identity checks, providing a multi-layered security posture. Establishing IdentityX as a future-proof solution for diverse identity proofing and authentication needs are features like FIDO authentication, selfie capture, voice recognition, and more.
Complementing IdentityX is TrustX, Daon’s cloud-native identity continuity platform. This platform redefines digital identity management with its fast and flexible approach. TrustX empowers users with a no-code, drag-and-drop orchestration layer, facilitating the creation of secure, custom workflows effortlessly. Integrating proofing and authentication, leveraging facial biometrics, among other factors, eliminates friction in internal processes and customer interactions.
The SaaS hosting model leveraged by TrustX ensures rapid deployment, continual updates, and up-to-date compliance, reducing IT overhead. Notably, its global reach aligns with compliance requirements and provides control over data processing and storage across regions. Both platforms feature Daon’s distinct feature of identity continuity, which allows for a seamless customer identity experience across all channels, enhancing the overall effectiveness of digital identity management.
“Daon provides the exclusive solution for maintaining identity continuity across the entirety of the customer journey. This encompasses identity verification and authentication across various platforms such as mobile, web, contact center, and physical locations—all within a unified customer record,” says Ralph A. Rodriguez, president and chief product officer of Daon.
While the efficacy of these solutions is commendable, it is imperative to note that biometric authentication, on its own, does not offer a defense mechanism against the threat posed by deepfakes. In reality, deepfakes specifically exploit this technology. One crucial component of Daon’s solution that addresses this challenge is presentation attack detection (PAD). This employs multiple technologies to discern whether a verification or authentication attempt originates from a live human or a spoofed artifact, such as a photo, video, mask, or synthesized voice. Essential for upholding the security and integrity of biometric authentication, PAD stands as a bulwark against deepfake incursions targeting users’ biometric features. Daon consistently enhances its industry-leading PAD technology to counteract fraudsters continually seeking new intrusion methods.
Another key element in defeating AI generated identity fraud is multi-factor authentication. While a bad actor may be able to exploit a weakness in a single method of authentication, it is exponentially more difficult to defeat multiple layers of protection. Daon’s solutions are unique in that they can offer multiple authentication factors no matter on what channel they initiate the authentication. For instance, a contact center caller can not only have their biometric voice print authenticated, but a digital signature on the device they are using can also be confirmed and a request for a facial biometric scan can even be pushed to that device.
The firm’s innovative strides to protect their customers from fraud also include the impending release of xSentinel, a pioneering synthetic voice detection tool. Engineered to safeguard voice channels, especially contact centers, xSentinel uses patented technology to distinguish live human calls from synthesized audio like deepfakes. Applicable across any voice platform, including IdentityX and TrustX, xSentinel emerges as a novel solution curbing voice spoofing and elevating the security and trust within voice-based transactions.
“We persistently push boundaries, positioning ourselves at the forefront of innovation, ensuring we consistently deliver the right solutions to our valued customers,” says Rodriguez. “For over 20 years, we have been protecting some of the most well-known brands around the globe. When the threat of deepfake and other generated voice technology became apparent, we immediately assessed the situation and put our resources to work to create an effective solution.”
Daon’s identity proofing and authentication solutions enjoy the trust of renowned brands across various industries. These solutions have proven instrumental in assisting some of the world’s most iconic brands.
In an era where the threat of deepfakes looms large, Daon emerges as a solution provider and a vanguard against the erosion of truth in the digital landscape. Possessing a storied history of success, global acclaim, and a commitment to ongoing enhancement, the firm will continue to march into the future, providing solutions that mirror the dynamism of emerging threats.
Identity Continuity: How creating a single, seamless identity journey for your customers will revolutionize how you do business
Tom Grissen, CEO, Daon
With Identity Continuity, businesses can still implement different levels of security for different channels by requiring specific or multiple authentication factors (MFA) to gain access.
Company
Daon
Management
Tom Grissen, CEO; Ralph A. Rodriguez, President and Chief Product Officer
Description
Daon has been one of the top digital identity companies and an industry leader in next-gen identity proofing, biometric authentication, and digital onboarding for over 20 years – and counting. Since 2000, its engineers and scientists have patented and brought to market more biometric identity verification systems and technologies than any team, anywhere.
Daon News
Wema Bank Partners with Daon for Secure, Frictionless Account Setup for New Digital Bank
DUBLIN-- Daon®, announced that Wema Bank, a leading bank in Nigeria, has adopted the Daon xProof™ and (xAuth™/xFace) applications on the Daon IdentityX® platform to provide digital identity verification and authentication on the Wema banking app.
As Wema Bank expands in the region, the need to establish an account setup infrastructure that delivers a fast, frictionless signup process was key to reaching a broad customer audience. At the same time, it was vital to comply with national regulations around customer and data protection and fraud prevention.
Daon xProof, leverages proprietary, industry-leading document-centric identity verification technology to reduce account activation barriers for consumers, while ensuring that Wema Bank has accurate KYC verification for all new customers, including matching to the Bank Verification Number (BVN) database.
With the addition of (xAuth/xFace) to the overall solution, customers of Wema Bank will also be able to access everyday banking transactions across a range of engagement channels as easily as taking a selfie, saving them precious time while ensuring the highest level of security, thanks to advanced liveness detection and other presentation attack protections.
By combining solutions through the Daon innovation, Identity Continuity, Wema Bank can now perform both onboarding and authentication on multiple channels, all within a single platform.
“Identity fraud is a key source of financial loss in the banking sector, making defending against it critical for new banks establishing operations. Daon is committed to providing world-class services to minimize the threat of fraudulent activity without causing friction in the customer relationship,” said Clive Bourke, President of EMEA and APAC at Daon. “Implementing Daon’s suite of identity verification and authentication solutions in the Wema Bank app will provide their customers with a more efficient and reliable user experience, all while increasing the security of their data.”
Wema Bank is the pioneer of Africa’s first fully digital bank, ALAT, and one of Nigeria’s most resilient banks. While boasting decades of experience in the business of banking, it remains innovative in delivering value to its stakeholders. The bank is continually introducing products and services tailored to the needs of its customers at every stage of their lives. It is a proud partner to more than one million individuals, families and businesses across Nigeria, helping them achieve their personal and financial goals.
“Integrating our digital banking app with the Daon IdentityX platform will help to keep our mission of providing our customers seamless access to a wider portfolio of financial services than ever before,” said Olusegun Adeniyi, Chief Digital Officer at Wema Bank. “Our customers should feel safe and comfortable with secure account setup, opening doors to better savings, transfers, and rewards that our digital bank has to offer.”
The deployment was jointly executed by Daon and its regional partner Ouranos Technologies. Following global research, and in recognition of both their business and technology innovation, we are delighted to be partnering with Daon, one of the world’s leading biometric identity providers, on this ground-breaking journey with Wema Bank,” said Joseph Aransiola, CEO at Ouranos Technology. “The breadth and flexibility of Daon’s technology, combined with their team’s biometric expertise and commitment to this initiative, will enable us to achieve the significant scale we have envisaged.